What’s it like running the fastest growing company in the fastest growing beverage category? Daina Trout, founder and CEO at Healthade Kombucha, walks us through what it’s like to scale the defining brand of a massive new CPG category.
In Today’s Episode, We’ll Dive Into:
How did Healthade come to be? Daina and her co-founders set out to build a world-changing business but didn’t know what it would be… all the while sipping Daina’s homemade kombucha during kitchen brainstorming sessions.
How do you manufacture, distribute and fulfill 36 million bottles of kombucha in a year? Daina walks us through the headache of scaling manufacturing and distribution for a rapidly growing brewery product. From location to capital expenditures, there’s a plethora of considerations to take into account as you scale your supply chain. Hint: it’s not easy.
What’s the ‘follow your gut’ mentality? Consumer brands are defined by their culture and their mission. For Daina and her team, it’s to ‘follow your gut’ and be true to yourself and your body. Daina walks us through how this mentality underpins every business decision and has resulted in a genuine resonance with her end consumer.
How do you approach the daunting task of building a startup? Step-by-step. Daina makes it clear that you can’t get bogged down in all that needs to be done. Instead, you have to take the business building process in iterations, building each block before thinking about the next. Soon enough, you’ll have a mansion!
How can we bridge the startup gender gap?
It starts with visibility and providing clear examples of success for those who need that last nudge to jump in. Daina shares her perspective on how the startup ecosystem should approach and support gender diversity.