What’s it like running the gold standard of the non-profit world? Jonathan Reckford, CEO at Habitat for Humanity, graces us with his wisdom around running a well-oiled ‘business’ and maximizing impact for all stakeholders.
In Today’s Episode, We’ll Dive Into:
How do you run a non-profit with for-profit efficiency? Jonathan’s tenure at Habitat for Humanity has been massively successful. Over the past decade, Habitat has gone truly global and increased its yearly impact by an entire magnitude, now empowering over 8 million people per year. That requires quite a bit of managerial dexterity… and the right messaging.
Can good business go hand in hand with good impact? Jonathan walks us through a number of case studies of how for-profit enterprises like Whirlpool have invested in working with Habitat on build and fundraising initiatives, ultimately leading to meaningful ROI in both customer brand perception and employee satisfaction. It’s clear that we’re coming into the age where doing good for the world is synonymous with good business.
How exactly does one approached generating ‘revenue’ at Habitat for Humanity? Jonathan balances multiple lines of business, from its ‘revenue’ centers like donor management and its ReStore program, to its ‘cost’ centers like neighborhood builds and microloan programs. Jonathan walks us through he manages and frames his conversation with donors and how the Habitat ‘business’ generates a triple bottom line: cash for investment in impact initiatives, the impact initiatives themselves, and the environmental benefits of re-purposing donated materials.
What’s a book that’s recently influenced Jonathan’s thinking? When Helping Hurts by Steve Corbett and Brian Fikkert: Poverty is much more than simply a lack of material resources, and it takes much more than donations and handouts to solve it. When Helping Hurts shows how some alleviation efforts, failing to consider the complexities of poverty, have actually (and unintentionally) done more harm than good.