“Streetwear” is hot. And StockX is on top of it. Supreme, Nike, Balenciaga, and Kith – you name it, you can find them on StockX. In building one of the fastest growing startups of all time, Josh Luber, Founder and CEO of StockX, sits down with us to talk marketplaces and all things sneakers.
In Today’s Episode, We’ll Dive Into:
What is streetwear and sneakerhead culture? Josh walks us through the three phases of how sneakerhead culture rose from a niche community into the dominant, mainstream trend in today’s fashion zeitgeist.
What’s so special about StockX’s marketplace? By building stock market-like mechanics into the platform, Josh and his team have differentiated and gamified the customer experience. And with that, created an entirely new way of thinking about selling the entire universe of secondhand goods… tapping into the vision that StockX is a brand well positioned to take on much more than just sneakers.
What’s it like to run a business with Dan Gilbert? Josh walks through his lessons learned scaling StockX alongside Dan Gilbert, the founder of Quicken Loans and owner of the Cleveland Cavs. It starts with defining the ‘isms’ of your culture, which serve as the core tenets for everything the business becomes.
How do you solve the chicken-and-egg problem with starting a marketplace? Josh talks us through how he leveraged content and gamification to engage users and create liquidity in the marketplace. We’ll also learn how fragmentation is a key pain point that marketplaces can solve and capitalize on.
What are the issues that come with running a high demand marketplace? Given the need to verify and authenticate each good sold through StockX, Josh and his team deal with the logistical nightmare of satisfying consumers in the ‘Age of Amazon’. We’ll learn all about the different supply chain initiatives Josh is championing to make sure that every order gets to your doorstep as soon as possible.