In Today’s Podcast Episode, We’ll Dive Into:
Where’d the idea for Popchips come from? We’ve all struggled with snack binges. Who can blame us when potato chips are so addictive? So Keith set out on solving his own cravings… ultimately testing and iterating through multiple ideas before landing on the idea of ‘popping’ potato chips. Keith shares his full founding story in this episode and how a recipe ultimately transformed into a business.
How do you scale manufacturing in a CPG business? The CPG supply chain is one of the most difficult operational tasks to master. From sourcing ingredients to shipping to retailers, Keith shares how Popchips approached scaling its supply chain one factory at a time.
How do you build a brand? Keith discusses the methodical ways CPG startups can go about building a brand with the right audience. Popchips leveraged field marketing and targeted brand messaging to drive Popchips across nationwide snack aisles.
What’s RightRice? Rice is a staple of almost every global diet. But it lacks any real nutrition and often falls into the ’empty carbs’ category. Keith set out on a mission to get rice back in our diet (and not the flavorless cauliflower rice kind) by pioneering a vegetable-based alternative packed with protein and healthy carbs. And the best part? It cooks in under 15 minutes and stays in the pantry.
How should board members focus on adding value? Keith’s experience as a board member at Restoration Hardware has left him with a few key lessons: be concise, be honest, and be constructive. Keith shares his insights into how a board member can drive positive change to help steer a company in the right direction… all without being painfully longwinded.
Interested in learning more about Keith Belling and RightRice/PopChips? Here are a few resources:
- Popchips’ Founder Brings Innovation to the Rice Aisle
- ‘If it existed, I would have been eating it already’
- One Snacker at a Time: How Popchips Grew Without Losing Its Character
Thanks for tuning into another episode of the Pattern Recognition Podcast!