In Today’s Podcast Episode, We’ll Dive Into:
How do you build a differentiated brand and customer experience in a crowded market? Leo and Oliver Kremer are highly intentional about the entire customer experience, from the ingredients in your burrito to the color of the napkins. By focusing on a core menu, and not getting distracted by a broad menu, Dos Toros has built the go-to fast casual burrito chain. Leo and Oliver share plenty of lessons learned and perspectives on how they’ve scaled to over 20 locations nationwide.
How do you retain talent in an industry rife with turnover? Leo and Oliver are constantly thinking about how to improve employee satisfaction and mitigate turnover. People are at the core of any service business, and the Kremer brothers have figured out a recipe for keeping them happy. Hint: it starts with not being open late.
How do you build a repeatable store opening process? Opening a restaurant is a process rife with foot-faults. Leo and Oliver share their lessons learned as startup founders and how they think about implementing structure into their new store openings. Promoting an iterative and consistent learning cycle is key.
How does Dos Toros think about unit economics? Dos Toros is famous for its high quality ingredients and customer service. But higher quality oftentimes implies a higher cost. So how does Dos Toros think about unit economics at scale? It’s all about efficiencies in the supply chain and driving repeat business (which comes from satisfied customers!).
What’s a book that’s recently influenced the Kremer’s thinking?
Sapiens, which is a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”
Shogun, which follows the story of Japan in 1600 as a feudal country in a precarious peace.
Interested in learning more about the Kremer brothers and Dos Toros? Here are a few resources:
Dos Toros was founded by two brothers from California with a simple dream – to bring the best of the San Francisco taqueria experience to the rest of the country. We proudly cook our recipes from scratch using the finest ingredients and naturally raised proteins. Working together, our terrific and talented team strives to deliver uncompromising excellence, one burrito at a time. Dos Toros opened their first location in October 2009 in New York City’s Union Square neighborhood and expanded to Chicago in 2017. For more information: www.dostoros.com.
Recent Delivery Announcement: https://patternrecognitionpod.com/wp-content/uploads/2019/05/DTDirect-Press-Release-FINAL.pdf
Thanks for tuning into another episode of the Pattern Recognition Podcast!