In Today’s Podcast Episode, We’ll Dive Into:
How do you build a differentiated marketplace beyond scale? Tenuously relying on network effects alone could leave your company vulnerable to attack from competition; just look at MySpace and Digg. Marco walks us through how Thumbtack has differentiated its platform by working with uncommoditized labor and building AI-driven algorithms to provide consumers with an offering that’s so convenient, customized and timely just for you that Thumbtack’s competition is left behind.
How do you hire quality talent at scale? While at the helm of a $1.3 billion startup employing over 600 employees, Marco has gone through hundreds of hiring cycles, and learned tons of lessons as a result. Today’s startup podcast focuses on the key qualities Marco looks for in hiring candidates as well as the question Marco asks to tease out those qualities in a 30 minute interview.
What are the KPIs and metrics Thumbtack tracks to gauge the health of the business? Marco and Thumbtack balance metrics on both the supply-side (Thumbtack pros) and demand-side (Thumbtack consumers), and . This podcast episode shares how Marco and Thumbtack think about optimizing those metrics and gives a glimpse into how venture capital investors would think about evaluating marketplace businesses.
How does Thumbtack enable the small business economy? Marco and Thumbtack support thousands of small business owners on the Thumbtack platform, enabling them with the flexibility to run a business when and where they want. The Thumbtack team has also built a number of tools and benefits for their “pros” to make running a small business easier and create a more liquid marketplace.
What’s a book that’s recently influenced Marco’s thinking? Einstein’s Shadow follows a team of elite scientists on their historic mission to take the first picture of a black hole, putting Einstein’s theory of relativity to its ultimate test and helping to answer our deepest questions about space, time, the origins of the universe, and the nature of reality.
Interested in learning more about Marco Zappacosta and Thumbtack? Here are a few resources:
Bio: Marco Zappacosta is the co-founder and CEO of Thumbtack. Recognized on Forbes’ 2015 30 under 30 list, Marco and Thumbtack have been featured in media outlets including The New York Times, Fortune, The Wall Street Journal and CNBC and were recently acknowledged as one of GlassDoor’s Best Places to Work and Highest Rated CEOs lists. Marco co-founded Thumbtack after graduating from Columbia University, where he majored in Political Science. He and his family live in San Francisco. His favorite personal Thumbtack project was hosting a Halloween party that included a Thumbtack bartender, magician, and photographer.
Thanks for tuning into another episode of Pattern Recognition!