How do you empower 25 million people to code while building a hyper-scalable and successful business? Zach Sims, Founder and CEO at Codecademy, sits down to talk how he’s built the number one online coding platform.
In Today’s Episode, We’ll Dive Into:
How do you reduce consumer churn? Customers are fickle, especially when it comes to staying motivated to learn a difficult skill like coding. Zach and his team are constantly thinking about the levers and functionalities they should build to increase user retention and keep customers motivated to continue learning.
B2B or B2C? Codecademy is a B2C-first platform, targeting the masses with the best coding product out there. But Codecademy’s platform has wide applicability in an enterprise (B2B) setting. Zach and I discuss how his team thinks about building a B2B and B2C offering at the same time, and how difficult it can be to pair two very different go-to-market motions.
What separates the best consumer products from the rest? Zach has an intense focus on delivering the very best user experience and product to the market. But it’s one thing to say that you’re focused on building the best product and actually building it. For Codecademy, it’s been all about keenly centering the UX around interactivity.
How do you hire quality talent at scale? Zach recently read through Talent Wins by Dominic Barton (CEO of McKinsey), which is a book centered around building a top-tier people team and a meaningful culture. We talk through the specific qualities Zach looks for in candidates and how he keeps the bar high for hiring.