As the Co-Founder/CEO of Casper, Philip Krim shares how Casper transformed from a DTC product into an omnichannel brand. Chiefly based on its mission to reinvent the sleep industry. Then, we’ll dive into the logistical headaches of serving millions of customers. Also, we’ll look at the logic behind omnichannel. Lastly, we’ll examine the focus required to build a differentiated and sustainable consumer brand.