Reflecting on a $400M sale to Apple, Chris Barton shares Shazam’s founding story and discusses how the business has tenaciously evolved over time from both a technological and monetization standpoint.
In Today’s Episode, We’ll Dive Into:
How did Shazam become a verb? Like Google, Uber, and Venmo, Shazam has changed the way we interact with the world. And when your company becomes a verb, you’ve officially made it. Learn how Chris and his team took Shazam from being an upstart service to redefining how we interact with the world.
How did Chris develop Shazam with technology that didn’t exist? Chris and his co-founders decided to build Shazam in back before mobile phones were omnipresent and the technology seemed impossible to build. In fact, multiple audio signal processing experts told them the idea was impossible. Yet they did it. Chris talks about the challenges bridging Shazam’s functional gaps as well as finding the right people to make it happen.
What factors made Shazam both popular and profitable? Popularity doesn’t always equal profitability. But Chris and the Shazam team achieved both. Chris explains how they used multiple revenue streams to build a successful product that is both popular and sustainable.
What key factors led to Shazam’s acquisition by Apple? These days, consumers are bombarded by content and media. So how was Shazam able to stand out to merit Apple’s $400M acquisition price? Chris discusses Shazam’s virality and why the app is such a natural fit for Apple.
What are a few recurring patterns of successful consumer apps?
Shazam’s underlying tech is based on pattern recognition, so I just had to ask this question. Chris’ answer? Creating a killer app often hinges on solving a problem with innovative technological solutions.